A new immersive advertising campaign for IIL

For our new campaign, we chose to change perspective, quite literally, and invite you to experience the Institut International de Lancy as our students do, day after day. That is the challenge we set ourselves with this new advertising campaign: to show life at IIL as it is truly lived by our students. Through their eyes, their gestures and their everyday moments. From nursery school to graduation, the camera slips into their daily lives. It follows the hands that explore and the eyes that marvel.

Throughout the campaign, you will recognise the values that have shaped our school for more than 120 years: a community where children can flourish, learn, develop their intellectual curiosity and be inspired by the values of respect and tolerance that define our school.

To bring this project to life, we collaborated with the agency Buxum Lunic, whose creative signature aligns perfectly with our vision. Every shot is captured from a student’s point of view. Step into their shoes. You will never see IIL in the same way again.