Our new immersive campaign will surprise you
24 February 2026For our new campaign, we chose to change perspective, quite literally, and invite you to experience the Institut International de Lancy as our students do, day after day. Through their eyes, their gestures, their moments. From nursery to graduation, the camera slips into their daily lives. It follows their hands as they explore, their eyes as they marvel.
Here, you will find the values that have driven our school for more than 120 years: a community in which children can grow, learn, develop their intellectual curiosity and be inspired by the values of respect and tolerance specific to our school.
To bring this project to life, we collaborated with the Geneva-based agency Buxum Lunic, whose creative signature aligns perfectly with our vision. Every shot is captured from a student’s point of view. Step into their shoes. You will never see IIL in quite the same way again.